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Although Thanksgiving night deals and online discounts may be drawing customers away from Black Friday shopping, Ventura County residents visited local malls the day after Thanksgiving

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Elyse Hughes, from right, considers the ribbons as her sisters Charlotte and Rosalie wrap gifts at the Janss Marketplace in Thousand Oaks on Friday. Friday. to make a dent in her Christmas shopping list at the Oxnard mall.

“I came out early to miss all the crowds,” said Rubow, of Oxnard, who took advantage of Target’s 30 percent off apparel sale. “I got everything I wanted.”

Black Friday appeared to get off to a slow start at some locations in Ventura County as bleary eyed deal seekers trickled into parking lots that were jam packed Thanksgiving night, when many retailers officially kicked off the holiday shopping season.

The Black Friday weekend can account for as much as 40 percent of annual revenue for retailers. But more people are opting to shop from the comfort of their living room couches as mobile and online shopping gains popularity.


Ventura County retailers and shoppers ready for Black Friday

Whatever the reason, Rubow and others said as far as they could tell, stores were offering the same deals Friday as they did Thursday night.

“We didn’t want to get trampled,” said Mariana Castro, of Riverside, who was shopping at The Collection on Friday morning while visiting family.

Deals on apparel and DVDs attracted her and her sister, Rosie Castro, also ofRiverside, to Target.

“Now we can go home and sleep,” said Mariana Castro, lugging a shopping bag filled with gifts.

“Toys,” said Rebecca Aguilar,
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of Oxnard, explaining what drew her to the shopping center.

She scored a $10 Nerf knock off gun for a younger sibling, and she and her sister, Marisa Aguilar, also of Oxnard, liked the 50 percent off underwear deal.

“I’d rather sleep Thursday nightand wake up in the morning and go shopping,” Rebecca Aguilar said.

Their next stop was Walmart, then they would call it a day.

Another Target shopper, Christina Brophy, had just visited the Ugg outlet, where she bought 20 pairs of Uggs for gifts and resale.

“It was a good deal,” she said.

Camarillo outletsThe Camarillo Premium Outlets enjoyed a major influx of shoppers for Black Friday. By noon, the outlets’ parking lots were at capacity and shoppers were lining up outside popular stores in hopes of scoring major discounts.

The festivities drew an array of shoppers from Ventura County and beyond. Hilda Huizar traveled an hour from Winnetka to take advantage of the discounts. She arrived at the outlets early and spent the day browsing the stores for clothing, accessories and more.

“I’ve already bought some shirts from Calvin Klein, some from Tommy Hilfiger and some purses from Michael Kors,” Huizar said. “They usually have good deals here during the holidays. I’m doing my early Christmas shopping.”

The holiday rush was particularly surprising for shoppers Sophie Sik and Jen Gun. The two came from Israel to visit friends in Los Angeles and spent their Black Friday at the Camarillo Premium Outlets. Although they were shocked by the large crowds, Sik and Gun loved taking advantage of the variety of discounts.

“We have holiday sales in Israel, but nothing like Black Friday,” Gun said. “It’s awesome fun,
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and we’ve bought everything. We’re still not done shopping.”